Kazakhstan’s E-Commerce Surges by 79% in 2023
![Kazakhstan’s E-Commerce Surges by 79% in 2023](/upload/resize_cache/iblock/598/690_2000_140cd750bba9870f18aada2478b24840a/ko08fdl8ij3cwjynqr0ubptow6e2ow72.jpg)
ASTANA – Sales volume in the e-commerce market in 2023 reached 2.4 trillion tenge ($5.3 billion) according to a study by Strategy&, a subsidiary of PricewaterhouseCoopers (PwC).
This is 79% more than in 2022. The Digital Kazakhstan Association and second-tier banks, including Kaspi, provided data for the report.kz, Halyk Market and Forte Market.
E-commerce comprised 12.6% (8.2% in 2022) of total retail sales. The number of transactions totaled 90.2 million (+84%). The average bill decreased to 26,800 tenge (US$61). The share of e-commerce sales on marketplaces is 89% (+6%).
Source: astanatimes.com